[FYI. The image below uses an obsolete design. The content though hasn’t changed in 2,300 years… ;)]
Since Mr. Aristotle (384 – 322 BCE) changed the course of communication forever, we cannot reinvent the wheel of persuasion. We persuade others and move them to action thanks to robust arguments. Arguments based on logic (Logos), credibility (Ethos) and emotion (Pathos).
We cannot reinvent that wheel, but we can repaint it. In this Blueprint of Persuasion I summerize the rhetorical knowhow I acquired from 2005 to 2015. It covers the three modes of persuasion, both in content and delivery, plus, the seven golden rules of storytelling of Aristotle.
Feel free to discuss and help to improve it!
Here you can DOWNLOAD the pdf-file.